Achieve a greater understanding of your business  

Discover the meaningful connections in your data.

 

We work together with clients to build analytics-driven organizations.

The analytical way

How we can use data to bring value to your company, techniques, software, experience & outputs. Explain: where we can find data, what type of analysis do we usually perform: time series, elasticity models, cross-correlation models.

We meet our clients anywhere they are in their journey to become data-driven, providing everything from specific expertise on discrete issues to holistic transformations spanning strategy design, implementation, capability building, and ongoing support.

The analytics Journey

Analytics Laggards Analytics Aspirers Analytics Novices Analytics Practioners Analytics Savants
People
  • Gut based decision-making
  • Analytics Awareness
  • Use Analytics to Validate gut
  • Tactical decision-making
  • Support Strategic Decisions
  • Drive Strategy
  • Embedded in DNA
  • Chief Analytics Officer
Proccess
  • None
  • Ask others for analytics reports
  • Creates own reports
  • Analytics vs reporting
  • Business participates as business analyst
  • Analytics Mentors
  • Mature
  • Analytics community of practices
Tech
  • Excel
  • Standard Reports
  • Limited Ad Hoc
  • Ad Hog Reports
  • Dashboard
  • Visualization
  • Data Exploration
  • Predictive
  • Text Mining
  • Sentiment Analysis
Data
  • Data Silos
  • Poor Data Quality
  • Spread Marts
  • Data Quality Awareness
  • Data Mart
  • Data Dictionary
  • Integrated Data Views
  • Data Governance
  • Embedded Analytics
  • Data as strategic corporate asset

The analytics Journey

At Digital Branding Ltd we segment BI solutions in 6 different blocks.


Risk

  • Selection / Avoidance
  • Objectivity / Consistency
  • Risk Scoring
  • Loss Control
  • Claim Triage



HHRR

  • Straight Thought processing
  • Adjuster Support
  • Tiered Services



Operations

  • Portfolio Analysis
  • Profitability Analysis
  • Reinsurance optimization
  • M&A post Transaction analysis
  • Underwritting Cycle Management



Sales

  • Target Marketing
  • Due Diligence / New Business Acquisition
  • Retention Management
  • Pricing Accuracy & Adequacy
  • Sales Forecasting


Purchases

  • Stock Optimization
  • Adverse Selection
  • Efficiency





Marketing

  • Competiveness
  • Marketing ROI
  • Customer Lifetime Value
  • Sentiment Analysis
  • SEM & SEO


Market Research

Your brand is competing in a highly complicated and ever-changing global marketplace. At Digital Branding Ltd you will find a team of research and marketing experts that provide a deep understanding of how to navigate the customer and competitive dynamics affecting your brand. We provide what you need to succeed: Clear thinking for a complex world.